Why Online Marketing

Once you have your bearings, you’re ready to participate in the community.

Once you understand the lay of the land by listening, it’s time to think about joining a social network.

This is the most important step. Online, people are already talking about your company, products, or brands. All you have to do is listen.

So you want to make a start with social media, but you have no idea what to do or where to start? Let’s take a look at the four steps to getting started with social media:

Social media right now is like the days of the gold rush of the American Wild West. There’s so much untapped opportunity, because right now the space is inhabited primarily by individuals. Companies are only now realizing the opportunity to connect with customers, and the ones to get there first are grabbing the gold. Social [...]

You may have heard that the most successful form of marketing is word of mouth. Customer testimonials are extremely powerful, and word of mouth has long been the most effective and least expensive form of marketing possible. When one of your customers talks positively about your company to a friend, it’s free advertising!

Twenty years ago, interruption marketing held sway. Traditional interruption advertising-television, radio, print, and billboards-are all designed to interrupt what you’re doing and break your concentration. While reading an article you turn the page-and a full-page ad hits you in the face. You’re at the climactic scene in your favorite television show when it cuts to [...]

You might be thinking, “So what, it’s just a bunch of kids chatting about the weekend or uploading goofy videos!” But social media is more than just about teenagers texting updates to Facebook while they’re in class. Social media is at the apex of a roller coaster; it has been gaining in users and momentum, [...]

Social media is a broad term to describe all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates, and more. Social media allows people with no knowledge of coding or web development to upload and post unique content [...]

The phrase social networking may be a relatively new buzzword, but social networks have been around as long as civilization. The term was coined in the 1950s, when anthropologist J.A. Barnes used the phrase to describe the relationships between people in a Norwegian fishing village.1 Social networks are just a way to describe our relationships [...]