Leveraging Social Networking for Success: Personal Branding
Dan Schawbel, personal branding guru and author of Me 2.0 (Kaplan Publishing, 2009), defines personal branding as:
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- Leveraging Social Networking for Success
- Social Networking for Career Success Using Online Tools to Create a Personal Brand: Introduction
- Social Networking for Career Success Using Online Tools to Create a Personal Brand: Foreword
“The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition … and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals may be recognized as experts in their field, establish their reputation and credibility, advance their careers, and build self-confidence.”
While personal branding must be about your authentic self, it is also important to consider your target audience to define and put forth a great brand.
Source: Miriam Salpeter, “Social Networking for Career Success,” Learning Express, LLC, New York, 2011
Republished by Why Online Marketing
