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Marketing Without Advertising Checklist

Thursday, January 31st 2013. | Marketing

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Why Online Marketing31. My product or service is up to date and is the best it can be. [Yes/No]

2. I have an open, visible, understandable, and very generous recourse policy, which is clearly posted on my website. [Yes/No]

3. I can clearly describe my business and so can most of my clients, suppliers, friends, and employees. [Yes/No]

4. My pricing is clear and complete and tells customers what they need to know about my level of expertise and my target clientele. The price allows them to tailor elements to their needs. [Yes/No]

5. My business is open in its financial information, management policies, physical layout, and operating functions. [Yes/No]

6. My clients know as much as they want to know about my product or service, including the ways it is outstanding and unique. Referrals and evaluations from other respected people in the field as well as from customers are easily available and posted on the website. [Yes/No]

7. Old clients and others who have lost track of the business can easily find it in countless listings, reference materials, Internet search engines, and Web directories, and through neighbors and business associates. [Yes/No]

8. I have a complete email list of my current and former clients as well as my suppliers, friends, and interested parties. When relevant, referral sources are noted. [Yes/No]

9. I have a current calendar of marketing events and regularly scheduled activities of interest to which I invite my customers and other appropriate associates. Everyone who attends feels a part of my community when they leave. [Yes/No]

10. I know how big I want my business to be and am prepared to handle growth created by my marketing. I am prepared and alert to cutting it off whenever a new customer gets better treatment than an old client. [Yes/No]

Source: Michael Phillips & Salli Rasberry, “Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend,” Nolo, 2008

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