Why Online Marketing http://whyonlinemarketing.com The Answers of Why Online Marketing Sun, 20 May 2012 23:56:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Administered Vertical Marketing System (VMS) http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/administered-vertical-marketing-system-vms.htm http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/administered-vertical-marketing-system-vms.htm#comments Sat, 19 May 2012 23:41:52 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=329 Administered Vertical Marketing System (VMS): A type of vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties but through the size and power of one of the parties. For example, HLL, GE or P&G can obtain strong cooperation from resellers regarding displays, shelf space, promotions and price policies.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/administered-vertical-marketing-system-vms.htm/feed 0 Using The Internet to Advertise Your Business: Linking is Advertising-Work with Others http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-linking-is-advertising-work-with-others.htm http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-linking-is-advertising-work-with-others.htm#comments Fri, 18 May 2012 13:02:41 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=158 Links are really the essence of the Internet, allowing information to flow-one website leads to another. Linking your website to other websites is important for a number of reasons. Search engines in particular look for sites with lots of links as it shows that there is significant interest in the site to attract more visitors. Linking is a simple process that is inexpensive and logical, particularly if you link to businesses or associations that make sense for the customer. For example, one of our clients makes pro- tective clothing to wear in the ocean. Their website links to the Bureau of Meteorology for up-to-the-minute weather forecasts as well as to the Skin Cancer Foundation, which gives the consumer all of the reasons to cover up and to keep out of the sun. This is a logical relationship that works well. Likewise the links work backwards. Someone connecting to the Skin Cancer Foundation’s website can find a link to our client’s site, where they can buy clothing to protect them from the sun.

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There are countless logical associations like the above and it is a simple matter of putting some thought into it. You will need to always thoroughly explore any websites you plan to link to, of course. Websites have to be as professional as the site they are linked to and the information on the site cannot conflict with recommendations or products on the main site. I often see high quality websites linked to amateurish sites and I really believe it lets the main host down. Link your site as much as you can but be selective about who you link to.

Take a few moments right now to make up a list of businesses you could link with your site.

advertising
Source: Andrew Griffiths, “101 Ways to Advertise Your Business_Building a Successful Business with Smart Advertising,” Allen & Unwin, Australia, 2004

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]]> http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-linking-is-advertising-work-with-others.htm/feed 0 Adjusted R2 http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adjusted-r2.htm http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adjusted-r2.htm#comments Thu, 17 May 2012 23:41:49 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=328 Adjusted R2: It is one of the statistics associated with multiple regression analysis. It is the coefficient of multiple determination, is adjusted for the number of independent variables and the sample size to account for diminishing returns. After the first few variables, the additional independent variables do not make much contribution.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adjusted-r2.htm/feed 0 Adjacencies http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adjacencies.htm http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adjacencies.htm#comments Tue, 15 May 2012 23:41:46 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=327 Adjacencies: This term, in the context of US, is used for the purchase of media time where the advertiser purchases commercial spots from local television stations that generally appear during the time periods adjacent to network TV programs.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adjacencies.htm/feed 0 Using The Internet to Advertise Your Business: Directional Advertising and the Internet http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-directional-advertising-and-the-internet.htm http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-directional-advertising-and-the-internet.htm#comments Tue, 15 May 2012 13:02:38 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=157 We have done a lot of advertising for property developers in recent years and their standard approach has always been to take big, bold full-colour advertisements in the newspapers. This is very expensive and often the advertisements are competing with literally hundreds of other developers’ advertisements. As a result we have encouraged our clients to use directional advertising.

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Directional advertising is where the mainstream radio, news- paper and television advertising drives traffic to a website. We often do it as a ‘teaser’ campaign-small advertisements in other media tease people or even dare them to visit the site. Once the customer logs on it is up to the website to sell to them, which of course it should do magnificently.

This type of advertising is not only cost effective as the adver- tisements needed are much smaller, it enables a much wider reach of advertising. We put advertisements that direct traffic to the website in papers all around the world looking for investors and the results speak for themselves-dramatic sales while highly cost effective. Another benefit of directional advertising is that it takes the consumer away from other competitors that are advertising in the same paper.

We have used this directional advertising in another manner to save clients money. One client wanted to recruit a pile of new staff. They didn’t want to use a recruitment company so we suggested they form their own employment site and use small directional advertisements in the ‘positions vacant’ section of the paper in order to drive potential employ- ees to their site. It worked a treat and saved them tens of thousands of dollars in advertising costs. Whether the recruit- ment process was better or not is questionable but their desired result was achieved.

Using directional advertising to attract visitors to a website is becoming increasingly popular and it will continue to grow.

The real key to F success is to make certain your website is of a high enough standard to complete the sale once you have the customer there.

Source: Andrew Griffiths, “101 Ways to Advertise Your Business_Building a Successful Business with Smart Advertising,” Allen & Unwin, Australia, 2004

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-directional-advertising-and-the-internet.htm/feed 0 Adequate distribution http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adequate-distribution.htm http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adequate-distribution.htm#comments Sun, 13 May 2012 23:41:43 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=326 Adequate distribution: This refers to the situation where sufficient goods have been placed into the distribution network in readiness for advertising to break, and in order to meet the expected demand created by advertising.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/adequate-distribution.htm/feed 0 Add-on selling http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/add-on-selling.htm http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/add-on-selling.htm#comments Fri, 11 May 2012 23:41:40 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=325 Add-on selling: The practice employed by certain retailers where they suggest additional products or services to a customer’s basic requirements to increase the value and profit of a sale. A typical example would be the salesperson at a car dealership that may suggest a car stereo, security system or extended warranty to the customer who has just purchased a car.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/add-on-selling.htm/feed 0 Using The Internet to Advertise Your Business: The Importance of Your Domain Name or Web Address http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-the-importance-of-your-domain-name-or-web-address.htm http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-the-importance-of-your-domain-name-or-web-address.htm#comments Fri, 11 May 2012 13:02:36 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=156 Having a memorable or logical domain name or website address is essential when it comes to increasing traffic flow to your site. If your business is called Bob’s Bakery, ideally your website domain name should be www.bobsbakery.com. This is logical and it makes it easy for customers to find it on the Internet. They can pretty well guess the site name or try just a few variations before finding it.

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What is all too common though are businesses that have complicated names, long names, difficult to spell names or common names. These make it harder for people to find the site on the Internet and harder to remember the site name from advertising.

The moral to this story is to try and have your domain name matching your business name as closely as possible. If you can’t because someone else has registered the name you will have to choose a name that is either closely related, perhaps with the suffix-.net, .org or .something else-so all the consumer has to remember is the last bit, or alternatively pick a name that describes the business. For example, I had a business once called Let’s Go North Queensland. This website name is too long so we simply registered the site www.letsgo.com.au, which was available, easy for the customer to remember and easy to promote.

The importance of a good name cannot be underestimated when it comes to using the Internet.

Source: Andrew Griffiths, “101 Ways to Advertise Your Business_Building a Successful Business with Smart Advertising,” Allen & Unwin, Australia, 2004

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-the-importance-of-your-domain-name-or-web-address.htm/feed 0 Additional markup http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/additional-markup.htm http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/additional-markup.htm#comments Wed, 09 May 2012 23:41:38 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=324 Additional markup: Used in the context of retail management where the retailers increase the retail price of a product above the original markup when demand is expected to be high or costs are rising.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Why Online Marketing

]]> http://whyonlinemarketing.com/the-encyclopaedic-dictionary-of-marketing/additional-markup.htm/feed 0 Using The Internet to Advertise Your Business: Give People A Reason to Come Back to Your Site http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-give-people-a-reason-to-come-back-to-your-site.htm http://whyonlinemarketing.com/marketing/using-the-internet-to-advertise-your-business-give-people-a-reason-to-come-back-to-your-site.htm#comments Tue, 08 May 2012 13:02:34 +0000 whyonlinemarketing http://whyonlinemarketing.com/?p=155 If a website doesn’t change its information and/or graphics people may look at it a few times but then basically have no reason to come back to the site. Research shows that the best websites are constantly changing and they contain information the customers will want to refer to on a regular basis. An example of this is websites that show stock prices or news. They are constantly changing and being updated every few minutes. Whenever the consumer visits the site there is always something new to see and as a result they keep coming back.

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Even sites that don’t necessarily have lots of new information can be set up so the front page (or home page) changes every time a visitor hits the site. This can give a constantly changing feeling to the site and in turn adds a higher degree of interest for the visitor.

The other thing to do is to put information on the site that people will want to read on a regular basis. This may be news flashes, weather, a webcam, product releases, a daily column about your business or just about anything else. Make it interesting and appealing and change it frequently and your customers will have a reason to come back to your site.

Source: Andrew Griffiths, “101 Ways to Advertise Your Business_Building a Successful Business with Smart Advertising,” Allen & Unwin, Australia, 2004

Republished by Why Online Marketing

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