Starting Off with Social Media
So you want to make a start with social media, but you have no idea what to do or where to start? Let’s take a look at the four steps to getting started with social media:
Archive for December, 2011
Social Media: Grab the Opportunity
Social media right now is like the days of the gold rush of the American Wild West. There’s so much untapped opportunity, because right now the space is inhabited primarily by individuals. Companies are only now realizing the opportunity to connect with customers, and the ones to get there first are grabbing the gold. Social [...]
Social Media: Word of Mouth: Far Reaching and Fast
You may have heard that the most successful form of marketing is word of mouth. Customer testimonials are extremely powerful, and word of mouth has long been the most effective and least expensive form of marketing possible. When one of your customers talks positively about your company to a friend, it’s free advertising!
The Changing Face of Marketing – 6
Start Me Up! You now should have a good understanding of what online marketing is and why it’s an important part of a modern business’s marketing mix. You’re now ready to roll up your sleeves and start building some online campaigns of your own.
The Changing Face of Marketing – 5
Starting Your Online Journey When embarking on your own online journey, there are potentially two starting points.
The Changing Face of Marketing – 4
Beyond the Web Geeks One of the biggest misconceptions about online marketing is that you need to be a web geek in order to succeed. The reality is that some of the best online marketers in the world would struggle to know their PHP from their HTML. What they’re good at is identifying customer needs, [...]
The Changing Face of Marketing – 3
Technical, Fast, and Complex There are some technical aspects of online marketing that you ought to be aware of-like how Google reads and indexes a web site, new and unusual ways to view the Internet, and the implications of Microsoft launching a new version of Internet Explorer. You’ll quickly learn that the Internet can look [...]
The Changing Face of Marketing – 2
It’s All About the People People will decide if they like your product or not. People will assess if it’s value for money. People will determine where they’ll choose to spend their money. People will consider when to give promotions a second thought. It’s with people in mind that we can start to understand why [...]
The Changing Face of Marketing – 1
Why is Online Marketing So Important? If you’ve ever had formal training in marketing there’s a good chance you’ve already heard about the four Ps. The Ps represent the core considerations of any marketing mix:
