Why Online Marketing

If you’re new to social networking, take some time to learn the following essential terms:

Social networking happens online, where people create communities-to share ideas, suggestions, and experiences. On social networking websites, each user has a profile and may contribute and engage in conversations with other members. Think of social networking as an ongoing communication with a broad audience through a variety of platforms or sites.
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What exactly is a social network? Most people understand that LinkedIn, Facebook, and Twitter are social networks, and are considered a subset of social media. But social networking includes a very broad category of sites; there are many networks you may not have even considered that can propel your job hunt. What exactly is social media and why is it important?
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Dan Schawbel, personal branding guru and author of Me 2.0 (Kaplan Publishing, 2009), defines personal branding as:
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Have you ever planned and hosted a dinner party? If so, and you’re not a master entertainer, party planner, or chef, it was probably a challenge. Depending on the complexity of your event, there were likely a lot of details to consider:

time and date
whom to invite
what to serve
how to set the table
where everyone will sit

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Maybe you are looking for a job. Or, you are planning to keep doing exactly what you have been doing for years. You may be thinking about a completely new career and need to smooth the transition to your next big opportunity. Perhaps you are seeing the writing on the wall and deciding that starting a business-and hanging your own virtual shingle-is in the cards. You are a new graduate, an experienced professional, or somewhere in between. Whatever your current situation, and job goals, this book is for you. Social networking is also for you-and it can profoundly impact your career in many positive ways.

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Social Networking for Career Success Using Online Tools to Create a Personal Brand: Foreword

When the economy hit the skids several years ago and people started losing their jobs right and left, I was astounded by the number of people who had no clue about how to find a job.

One man told me the last time he had looked for work he had simply picked up a copy of The New York Times, circled a few ads, made some phone calls and voila! He had a job. But looking for a job through Twitter? Facebook? LinkedIn? He admitted he didn’t know the first thing about social networking.

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If you’re the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:
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Internet marketing is one of the fastest-growing and profitable businesses today. It is an excellent way for anyone to start a small business with little investment, no overhead, and high profit margins. Anyone can get up and running with an online business in hours. Sounds like an easy way to make money, doesn’t it? Compared to other offline small business ventures, it is.

Yet internet marketing failures still vastly outnumber those who have succeeded in internet marketing. For every story you hear of someone making $10,000 a month at internet marketing there are hundreds of untold stories of those who failed to
make a profit or only made a few dollars and then quit. Why do so many fail when the potential to succeed is high?
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This article will teach you the basics of starting your first internet business. You’ll be introduced to some very useful products and services. You can also use this as a checklist to help stay focused and make it easier to set up and improve your internet business.
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